Built on the popular Cherry MX brown tactile switches, the MSI GK-701 provides superb feedback and sensitive key responsiveness. In order to deliver the highest quality standards in keyboards, each key on the MSI GK-701 is created with precision laser etching for extra resistance to wear and uses 18K gold plating to increase the stability while N-key rolover makes sure that every key-press registers. A gaming red LED backlights the each individual key even after 50 Million key presses ( per key ) making them excellent for use at during day and night. A set of Multimedia hotkeys allow for quick volume adjustments and playback control. The ergonomic and rugged key press structure prevents player discomfort even after extended use.